Regardless of profession, it’s always fun to get new “toys” to improve your workflow and quality. That’s certainly true in the world of video production. It’s always tempting to over-integrate that new technology when you first open the box. I remember finding any excuse to use the GoPro after I first got one for Christmas.
As exciting as that honeymoon period can be, you have to ultimately understand that you get the most out of your new asset by knowing the right time to employ its uses. So how do you figure out that balance?
Think of what you do every day… maybe like decorating a wedding cake. You have to remember your fundamentals, so you can bake a great cake. If you don’t do that, all of your fancy frosting and decorations are just covering up a cake that doesn’t taste very good.
Then, nail those fundamentals. In video production terms, shoot sequences, capture natural sound, quality audio and clear video. Bake a great cake then, break out your new toys and add the frosting. Having a solid foundation allows you to incorporate your new techniques while ensuring your final product has both style and substance.