Tag Archives: video production colorado

Blogging is a powerful tool for business and non-profit marketing.  It’s a cost-effective approach to engage your clients, customers, prospects and supporters and an effective way to deliver information.  A blog allows people to get to know your organization and increases its exposure in the online world.  Add video to your blog… and that’s where the magic really begins!

Check out my Top Five Reasons Video Belongs in Your Blog:

Finally, keep it short and sweet… and have fun with your video blog!  The more you showcase your personality, the more successful your video blog will be.

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At Fireside Production, one of our founding philosophies is to capture events as they are happening – to capture the action as it naturally unfolds.  It brings true authenticity to the videos we produce for our Clients and allows the opportunity for us to deliver the moments that create memorable video experiences for viewers.

Tom capturing the chaos of dancing kids.

Capturing events as a videographer can occasionally be overwhelming and even a bit chaotic.  Here are my Top Five Tips for keeping it cool and ensuring success:

1 – Settle Down & Start.  Back in my news days, there were many spot-news events like fires, accidents, even a few riots where it seemed everything was upside down.  So much is happening, it’s hard to even know where to start.  Settle down, put the camera on the tripod and just get a shot under your belt.  Naturally, the next shot will present itself and before you know it - you’ll be on your way.

2 - Follow Your Ears.  Whether it’s an organized event like a charity walk or a breaking news story, follow your ears.  The natural sounds and voices more often than not will lead you to the right shot and whether it’s a professionally-produced video for a Client or a news organization, those sounds bring the piece to life.

3 – Find your narrators.  Along the way, find people to give you soundbite reactions to what’s happening.  They don’t have to be formal interviews – just quick questions like, “What do you see?”  “What’s the mood like out here?”  Keep track of what sound you collect as you begin to produce the video mentally while out in the field.

4 – Keep Moving.  Especially during a spot-news or even a community event, keep shooting and capturing sound as things can end in a hurry.  You can always get an overview interview afterwards.

5 – Be Safe.  Finally, blend in and be safe.  Be sure not to become part of the story!  Part of the responsibility of a field producer or reporter is also to help make sure the videographer is safe.  When you’re looking into the camera, it’s easy to lose track of what’s happening around you.   If you have a reporter or producer with you, make sure that person helps to act as your eyes and ears.  A great team committed to shooting in the moment can truly create unforgettable video experiences… and that’s what it’s all about!

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mobile marketing trends

There has been so much information about what the top trends in social media will be for this year.  With so much out there, I thought I would condense it to what I see to be some top hits for 2013.  Here are my top predictions for the new year:

Mobile –This has become more important than ever to marketing, so spend more time investing in it.  Make it a top priority for content this year.  Facebook announced an option to pay for ads only in the Facebook mobile App.  LinkedIn added a mobile site to make it more powerful and useful for connecting with users.  “It’s probably time for us to just agree that this is the decade of mobile. The fact is that mobile changes things more than anything we’ve ever seen.- Brent Hieggelke , CMO, Urban Airship.

Instagram and Pinterest  - Marketers need to take a closer look at implementing these platforms into their marketing strategies.  2013 will be a lot of “visual” communication.  Pinterest is now the fourth largest source of traffic after Google, direct traffic and Facebook.  You can now use Pinterest for video marketing too!  With all this in mind, Fireside Production  just created a Pinterest page, so check it out.

Content.Content. Content – That message is in EVERYTHING I read.  Content marketing is the new social media marketing.  This includes white papers, ebooks, webinars and articles/blogs.  Producing enough content will be the challenge!

Email – Email will continue to be an important part of the marketing mix but will become more personalized, relevant and targeted rather than the batch and blast method.  Note… mobile will be the platform of choice for email too!

Facebook and Twitter - These platforms will continue to be huge for businesses.  This is where personal networking and building quality connections happen.  Also, the advances in social media will be a lot more about telling the story of your business, and let me just say… video is the best way to tell your story!

There are quite a few more predictions for the best marketing practices for businesses this year, but I feel these are the big ones to enhance or add to your marketing plan.

Do you agree?  What do you think the next big marketing trend will be?  Share your thoughts with me, because, of course… I love to hear them!

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Fireside Production is thrilled to announce our new space is now ready for your video production needs.  After seven years of steady growth as a home-based business, we recently moved into our first office space in Southwest Denver.

While most shoots, meetings and video review sessions will still take place at Client locations, the new Fireside suite allows us – for the first time – to offer an array of services at our location.  We have several backdrops ready for interviews, product demonstrations and executive messages.  The backdrops are available in black, blue and grey.  A warm, red wall with a bookcase and armchair also offer a beautiful background for interviews in a relaxed but polished setting.  Our teleprompter is available to allow Clients to deliver scripted messages directly into the camera.  Voiceover recording sessions may be scheduled for the Fireside suite as can meetings and video viewings.

For a look inside, be sure to check out our Welcome to Fireside Production video… featuring the amazing 3D Chalk Art by the very talented, Chris Carlson.  We couldn’t be more excited to welcome you to the new home of Fireside Production and to further enhance our professional video production services.  Please note our new address and phone number:

3100 South Sheridan Boulevard, #A18

Denver, Colorado 80227

720.287.2567

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By Kate Olsen, Communications Officer

Kate Olsen - Arapahoe House

Kate Olsen

For many, the holiday season is time of joy and celebration.  For those struggling with addiction, the holiday season can be a time of stress, fear and relapse. With one in 10 Coloradans suffering from substance-use disorders, Arapahoe House, Colorado’s leading nonprofit provider of drug and alcohol treatment, recommends considering extra precautions to guard against holiday relapse.

“The holidays are a time when it’s culturally accepted and sometimes expected to celebrate the season with appropriate alcohol use,” said Art Schut, Arapahoe House’s interim CEO. “For those without substance-use illnesses, celebrating with moderate alcohol use is a possibility. For those in recovery from drugs or alcohol, holidays can be very tough. This time of year may be filled with triggers that can lead to a relapse.”

Seventy-four percent of Coloradans in treatment for chemical dependency identify alcohol as their primary substance of abuse. Alcohol is the number three actual cause of death in the US, far outweighing motor vehicle crashes and homicide.

Alcohol is often the central focus of holiday celebrations. Substance use increases and drinking is promoted as a way to socialize and celebrate with loved ones. It can be difficult to find places where people are not drinking, making those in recovery feel isolated. If you are hosting a holiday party, it is important to provide diverse beverage options, including non-alcohol drink choices.

“It’s important for people in recovery to have a plan in place for how they’ll handle someone who pressures them about using,” continued Schut. “Thinking ahead of time about the difficult aspects of the holidays and planning for those possibilities is key. Developing plans and having resources to refer to when things get tough can make the difference between relapse and recovery.”

Having alcohol-free places to go is also important. Attending extra support meetings, supplemental therapy, volunteering and spending time with non-using friends are all beneficial.

Increased focus on family ties and family activity may also make the holidays more difficult for people in recovery.  This time of year highlights any issues people might have with their loved ones in addition to emotional issues such as depression, loneliness, guilt, loss, or anger. 

“Often, family issues can be triggers for people to use,” said Angela Bornemann, residential program services manager at Arapahoe House. “Part of what we talk about in treatment is recognizing this and helping our clients redefine the holidays for themselves. Whether the holidays were times where families would use substances together or when conflict, or traumatic events occurred, we help give our clients permission to make new memories for the future.”

Maintaining recovery is a serious issue for those in recovery, their families and the community.

Medication can help with strong cravings that lead to relapse.  Medication Assisted Treatments are a helpful resource for those in early recovery in tandem with treatment or mutual assistance groups such as Alcoholics Anonymous or Narcotics Anonymous.  One commonly used medication, Antabuse, makes an individual ill with just a sip of alcohol.  Newer medications, such as Vivitrol, have shown the ability to reduce cravings and decrease the pleasurable effects of alcohol.  Other medications that can be of assistance are Campral and Naltrexone.  Opiate replacement therapies for drug addiction, such as Methadone or Buprenorphine allow addicted persons to function normally without withdrawal symptoms and cravings.

 

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Creating video without using much video footage sounds like somewhat of an oxymoron… or an editor’s nightmare.  However, that’s not always the case!  At Fireside Production, we call this style the Graphics-Driven Video and it’s proving to be a very successful tool in our Clients video marketing strategies.

The Graphics-Driven video is primarily lightly animated text known as kinetic typography - or key words coming up on-screen in a very compelling way - with music and supporting video.  The right combination of graphics, video and music can make for video magic… and it’s affordable to produce.

Here’s a great example of a Graphics-Driven Video Fireside Production recently produced for a Client working to keep the community up-to-date on the progress of a new transit project:

Now, nothing beats real human emotion but using animated text is also a really effective way to convey your message – especially if you keep it short.  A good goal for a graphics-driven video is about one-minute in length… ideally, not more than two-minutes.  A graphics-driven video is an effective option if you have little existing footage, if your footage isn’t super action-packed, or if you’d like to produce a video without interviews, voiceover narration or a host.  This approach also lessens the cost of field production – or shoot time; however, animating text is a little more intensive than editing video, so there are additional costs there.

If you’re looking for a sophisticated way to deliver your video messaging, give the Graphics-Driven Video a look… Fireside Production would be happy to show you how!

 

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Video BlogHave you heard of a vlog?  It’s a video blog, hence the name – and it’s an effective, easy-to-use business communications tool.   Vlogs typically feature an embedded video or a video link with supporting text, images and other metadata.

Business Benefits of a Vlog

#1 – Search Engines love video content.  A vlog tends to rank higher than a blog without video content.

#2 – Keep your Clients & prospects on your blog longer.  YouTube  measures “time watched” now as part of SEO (search engine optimization) -  this is something to love as a business owner utilizing vlogs.

#3 – Upload your Vlog to YouTube.  This expands where you can promote your blog, and… it is a popular category on YouTube.

#4 – Viewers Get to Know You.  Video allows you to express yourself and share your personality and thoughts in a way that prospects are more responsive to than plain text.

#5 – Video blogging is a great way to build credibility.  Most smart phones or tablets come with a built-in camera, so it makes it very easy to do too… or for a professional touch, Fireside Production can capture and edit your Vlogs!  If you’re strategic in your production approach, a professionally-produced vlog is very affordable.

Share your thoughts about video blogging.  Have you done one before? I love to hear feedback!

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At Fireside Production, we have long offered our Clients the option of producing videos in either high or standard definition.  We are now beginning to phase out standard definition.

There was a time – not long ago – that we could make a genuine argument for both formats but it has become increasingly difficult to support standard definition.  Really when it comes down to it, standard definition’s only benefit is cost – and the price difference isn’t significant.  The difference in quality, however, and the ease of archiving valuable raw footage are fast-making standard definition a format of the past.

High definition is unquestionably a higher quality and it’s easily archived on an external hard drive.  You can also save the edit project file to the hard drive, which allows a professional editor to easily access the edit timeline to make future updates to your finished video.  This isn’t possible when the piece is archived to tape.  It’s essentially a re-edit to make any changes to standard definition videos saved to tape.

We all know that HD is a dramatically higher picture quality than standard definition but the quality difference when it comes to graphics is equally substantial.  Graphics incorporated into a standard definition project just don’t look as clean, particularly when uploading to the web.  In fact, the one element that typically falls far short in standard definition is the company logo – and that’s never a good thing.  These days, both YouTube and Vimeo allow true high definition video content.  So, it just makes sense to produce and showcase your video in the highest quality format as possible and that is high definition.

Finally, here at Fireside Production the cost to produce a video in high definition is generally just several hundred dollars more than standard definition.  And so, Fireside Production is starting to leave standard definition behind… you can expect Quotes for potential projects in the future to include the high definition cost only.  Still, if the high definition cost is such that it keeps your organization from producing a piece and you’d like to consider standard definition – just ask!

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The Thanksgiving holiday always inspires me to really reflect on my gratitude and the many things that I’m thankful for.  Spiritually, it is often said that abundance is attracted to gratitude.  I believe that.  It’s kind of like opportunities… two people may have the very same opportunity presented to them.  One may simply not see that open door and therefore, it quickly shuts.  It’s an opportunity missed.  While the one who is paying attention – who sees the open door where the other does not – embraces this opportunity and as result, new opportunities appear.  It’s not necessarily that the second person has more opportunities.  It’s that the second person is open to them.

And so it seems, the same is true of gratitude… the more grateful you are, the more you have to be thankful for.  I am one who looks for opportunity, appreciates the many gifts of the present and strives to be in a space of gratitude.  I also try to think of and champion those whose situations are different from my own and just need those doors to open.

This Thanksgiving, I am thankful for:

-        Family – I have more love in my life than I ever could have imagined possible and for that, I am immeasurably grateful!  I appreciate and love those who surround me now and those who’ve gone before us – for helping to shape me into the person I am today.

-        Stories – I am touched each and every day by the stories I am privileged to capture.  I learn from your experiences, and they inspire me to continually stretch and grow in my life journey.

-        Enough – Even when times have been tight, I have had just enough… enough food on the table, heat in my home, money for our needs and joy in my heart.

-        Education – I know how precious a good education is and I feel privileged to have achieved not only a university degree but to continue to learn in this great classroom called life.

Colorado Love!

-    My State – I am a very proud fifth-generation native of this state.  I am moved by the people, communities and history of Colorado.  Its beauty takes my breath away.  I consider it an honor to raise my family here, to own a business in Colorado and to contribute – in some small way – to the legacy of this place I call home.

 

Tom is grateful for:

Family and Nature

-      My Wife!
-      My Kids
-      Nature
-      Laughter
-      Opportunity
-      Oh, and Peyton Manning

 

Tammie is thankful for:

Family!

-      Family
-      Friends
-      Perseverance
-      Health
-      Freedom

 

Happy Thanksgiving from the entire Fireside Production team!

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TwitterI don’t know about you, but I have noticed a recent Twitter boom.  For a while, I think it was probably the least-understood social media platform but now, it is significantly increasing in popularity.  According to Twitter.com:
Twitter is an information network that brings people closer to what’s important to them.

What’s even more interesting is that you can effectively share your thoughts and engage your followers in 140 characters or less.  It is amazing what you can communicate with so few words and the impact that can have.

More companies use Twitter to expand their brands and connect with customers.  Twitter can be great for promoting your business but tweeting alone won’t magically generate customers.  I feel it is more about connecting with people you respect and want to follow.

I was at an event recently for the Better Business Bureau Serving Denver/Boulder where they featured a live Twitter feed with a special hashtag on a big screen.  Those hashtags create direct feedback and the instant interaction was incredible.  Also, did you notice the number of tweets during the Presidential Debates?  It was enormous!  Twitter is truly an effective way to allow people around the globe to be a part of an experience – like the Debate or the BBB Torch Awards.  Even the last concert I was at promoted a hashtag and the audience live tweeted throughout the show.

I would love to hear your thoughts on the popularity and impact of Twitter.  Has Twitter helped your business or were you at an event where Twitter was promoted?  Please share your stories – or Tweet us at Fireside Production!

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