Tag Archives: video production colorado

photo (1)Going to work with my mom or dad is among my very favorite childhood memories.  At our mother’s office, my brother and I would marvel at all of the cool office supplies.  We’d pretend we were in the magazine distribution business.  At work with our dad, we’d imagine ourselves mapping out routes for the city buses or play pool in the company lounge.  What I cherish most about those memories was seeing my parents in another world… that mysterious other side that meant food on the table and clothes on our backs.  I saw how they interacted with other professionals… how my dad answered the phone, “Dispatch.”  How he seemed so constantly even-keeled in that busy office with so much radio traffic, so many calls and people coming by.  How my mom’s desk was so organized… and her work reached into homes all around the country.

All these years later, I love Take Your Child to Work Day.  I love it because it’s my turn to open that other world to our daughters.  The past two years, our oldest daughter has been a part of making a video and attended meetings with us.  You’d think the girls wouldn’t be interested at all in going to work with us since they’re no strangers to Fireside Production.  And yet, this week our youngest daughter was so enthusiastic about her chance to participate!  Apparently, she’s been anxiously awaiting her turn…

Together, we made a list of the day’s activities.  We started with a coffee shop meeting with a fellow member of my CEO Exchange.  We headed out to the National Renewable Energy Laboratory to rehearse a webinar presentation.  She asked for her “power lunch” to take place at home where she could finish her homework assignment tracking the day’s experiences.  Then, before things got boring for her… it was back to first grade!  Now, if there were only a take your parents to school day – where we could experience our kids as they are in their day-to-day lives as students.  Bliss!

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video & powerpoint 1Are you looking for a great way to make your presentation more engaging for your audience?  Are you looking for new ways to share your videos?  The use of video for content marketing continues to grow, though you could argue that it’s still a somewhat underutilized tool for many companies.  Yes, we have social media sites like Facebook, Twitter and YouTube, but why not share your video in presentations too?  Video will make your presentations even more engaging for your audiences.

PowerPoint 13 provides an opportunity for you to insert a video onto a slide and play it during your presentation.  You can even edit the video within PowerPoint and customize its appearance.  It allows you to trim the video’s length, add a fade in and much more.

PowerPoint allows you to insert video from a file on your desktop or online.

To insert from a file:

From the Insert tab, click the Video drop-down arrow, then select Video from File.  Note that this will take up space on your hard drive.

To add from online:

Some sites – like YouTube – allow you to embed videos into your slides. Anvideo & powerpoint embedded video will still be hosted on its original website, meaning the video itself won’t be added to your file.  Embedding can be a convenient way to reduce the file-size of your presentation, but you’ll also need to be connected to the Internet for the video to play.  From the Insert tab, click on Video drop-down arrow and then, select Video from Website.

How have you used video to extend the reach and impact of your company or brand?  Please share your thoughts!

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By Caitlin Selby, Region Campaign Manager

llsLogo1“We are so proud and honored that Naomi Binkley has stepped forward as a Champion of Hope for The Leukemia & Lymphoma Society to run as a Woman of the Year candidate. Every dollar she raises makes a HUGE impact on the mission and in the lives of patients and their families. We thank her donors for every penny and dollar they are able to contribute to not only help her in the competition, but to help fight blood cancers.” – Caitlin Selby, Region Campaign Director.

What is Man & Woman of the Year?

Each year, in communities across the country, dynamic, passionate candidates engage in a spirited competition to earn The Leukemia & Lymphoma Society’s “Man & Woman of the Year” titles by raising funds for blood cancer research. The candidates compete in honor of children who are local blood cancer survivors, the Boy & Girl of the Year. Every dollar counts as one vote, and the titles are awarded to the man and woman with the most votes at the end of ten weeks. Man & Woman candidates are goal-oriented and compassionate. Their relentless efforts help us in pursuit of our goal: A world without blood cancer.

The funds raised through Man & Woman of the Year are used in many ways:

  • LLS offers free blood cancer information, education and support.
  • We help patients, survivors, families and healthcare professionals.
  • We touch patients in their communities through our 61 chapters across the U.S. and Canada.
  • We drive policies that accelerate the development and approval of new treatments.
  • We advocate for blood cancer survivors and their families, helping patients navigate their cancer treatments and ensuring they have access to quality, affordable and coordinated care.

Who is The Leukemia & Lymphoma Society?

LLS is the world’s largest voluntary health agency dedicated to blood cancer. LLS funds lifesaving blood cancer research around the world and provides free information and support services.

Our Key Priorities will ensure that: The Leukemia & Lymphoma Society helps blood cancer patients live better, longer lives.

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sharonI am the newest Fireside Production team member and I couldn’t be more thrilled!  I just moved to colorful Colorado at the end of December and joining the Fireside team was the perfect way to start my new adventure here in the Mile High City.  While I don’t have that television news background we talk so much about here at Fireside, I do share the creative gene with the rest of the team.

I am a professional violinist by trade and music has been a part of my life since I was a child.  Music is actually what initially attracted me to Fireside – the perfect music pairings in each video.  I was so drawn to the refined artistry that trickled all the way down to the emotional impact the music offered – I knew instantly that this was a company that I wanted to be involved with!

Coming from The Big Apple, I spent three years working with a cancer treatment company and an affiliated foundation with the sole mission to ensure life-saving treatment was accessible to those battling cancer.  I discovered I wanted to offer more to the community than my skills as a musician, and I couldn’t think of a better way to contribute than to join the fight against cancer.  I’m a girl who believes in signs and when I discovered that Naomi was nominated for the 2014 LLS Man Woman of the Year campaign, it was clear as day that I belonged here.

Being a new Coloradan, I am excited to learn about and experience so much in this awesome city.  I’m so happy that I have already found an amazing home here at Fireside Production and am eager to learn more about this town through the stories we share with all of you!

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My trusty video camera

My trusty video camera

I have had conversations with many of my colleagues lately on creating videos with the film look. Because getting the film look is so achievable with the plethora of cameras with detachable lenses, it just makes sense to bring that beautiful feel to your video production.  So, does this mean video is essentially dead?  Are we all now filmmakers?

At Fireside Production, we have jumped on the film-look bandwagon as well, but we have not abandoned the video look while doing so.  We use a Panasonic AF-100a camera to achieve the shallow depth of field that makes a video look like film.  Whereas we love the camera, we also still have a place for our more traditional video cameras.  We thrive on capturing natural moments.  Working with a video camera is much faster when action is happening.  When working with shallow depth of field, there’s often a lot of massaging to get the focus just right.

We have heard so much positive feedback from Clients over the years about moments captured and experienced through video.  Only a handful have pointed out how much they liked the film look.

So, what’s the message here?  The film look is the cherry-on-top of a great dessert.  If you capture a memorable story with the film look, then you have a winner.  As a video veteran, I will continue to work to increase my speed – and that of our team – with our film-look cameras but until the speed matches the look, video will be alive and well at Fireside Production.

Check out our portfolio for the different types of videos we produce!


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tammie team naomiThis past year, I was asked by Naomi Binkley, Founder & Managing Partner of Fireside Production to be her Campaign Manager for The Leukemia & Lymphoma Society’s (LLS) Woman of the Year campaign. She was nominated as one of the candidates, and without hesitation, I was on-board… and together we share one goal – Make An Impact!

To be honest, I don’t see myself as a fundraiser but so far, this has been without a doubt, an eye-opening experience to fundraising. It is definitely taking me out of my comfort zone and allowing me personal growth – not only in marketing, but also more involvement in my philanthropic efforts.

I must say…I have been so impressed by how many people are so unbelievably generous with giving their time and helping this cause. The response has been amazing. Yes, it takes time and hard work, but one thing I have learned is that if you give 100 percent and be passionate, you will make an impact!

The campaign has officially started, and I am so excited to continue this journey to the end and see how much our hard work will pay off. The Grand Finale Gala is May 17th, so I hope you will join us…together we can all make a difference!

Meet Team Naomi… WATCH this video to find out what inspires our campaign!  Then, DONATE & SHARE!

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Eric humanaWe’re now well into March and New Year’s Day seems like a long-ago memory.  The crowds of resolute gym-goers have started to wane, but spring still seems to be in the distant future. It’s a challenging time of year to stay motivated and stay healthy.

We recently traveled to the Humana Challenge in California to help create a corporate video.  Humana strives to engage people in every-day health by doing things like eating well and staying active.  Keeping track of how many step you take using a pedometer is an eye-opening way to see exactly how active you are and can be.  You might be surprised at how easy (or hard!) it is to get your 10,000 steps each day.

After returning from the Humana Challenge, I decided to put my new pedometer to the test:  spend an average Tuesday on the hip of my 8-year-old son as he goes to school, plays football at recess and heads off to karate in the evening.  He accidentally reset the steps just before lunch, but still managed to rack up more than 17,500 steps by the time he got home that evening!  That will give me something to shoot for as winter gives way to spring.

Happy Trails!

Humana using pedometers to track steps for charity!

Want to discuss a corporate video project or learn more about what we do? Contact us today!

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naomi cameraFebruary holds a special place in our hearts here at Fireside Production.  It’s our anniversary month and this February, Fireside marks eight years in business.  That is a wonderful milestone for us as a still-growing video production company… but what’s even more special is that Tom and I continue to be inspired and deeply fulfilled by this work.  We are also still stretching as video professionals and business owners!

Denver is an amazing city in which to grow a business.  There are countless organizations here devoted to cultivating that entrepreneurial spirit, and I’ve found that guidance and mentoring is abundantly available – if you seek it out.  For that, I am particularly grateful.

This past year, we welcomed two new members to the Fireside team… first, Videographer & Editor, Eric Hoffman.  Eric brings such talent, consistency and insight to Fireside Production.  Our latest addition is Production Assistant, Sharon Park.  Sharon is just weeks into her new job and already embodies the spirit and professionalism that our entire team strives for.  Tammie is taking our marketing efforts to new levels and continues to be one of our greatest champions.  I can’t think of an occasion that Tammie hasn’t jumped whole-heartedly into whatever project or task we’ve steered her way.  And Tom… Tom’s passion for his work, this team and each Fireside Client makes this company what it is.

Each member of the Fireside Production team reflects a pursuit of excellence and integrity.  Each is also dedicated to making an impact in our community.  Last year, Fireside Production provided approximately $15,700 in in-kind services to support the work of our non-profit community.  I’m already energized about the many ways Fireside Production is giving back in the year to come.

So, here’s to Fireside Production’s eighth anniversary!  I can’t imagine being a part of anything as professionally satisfying as this company… in this community… serving these Clients… with this team.

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Township 1 Charlotte-20120903-01310The Colorado Women’s Chamber of Commerce asked Fireside Production to highlight one of its Success Stories for a CWCC blog series.  Discover what Fireside’s Naomi Binkley considers to be one of Fireside Production’s greatest success stories… and how taking chances and thinking outside of the box led to that chapter of the Fireside story.

Click here to read - and share - this success story!  We’d love to hear your most creative or surprising successes as well.  Inspire us!


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by Natasha Pepperl, Mi Casa Resource Center

Declining government and traditional funding coupled with a growing need for services is causing many nonprofit organizations to pursue entrepreneurial approaches to ensure financial sustainability.

Mi Casa Resource Center, one of Colorado’s oldest and largest Latino-serving organizations dedicated to advancing the economic success of working families, has depended on government funds for most of its 37-year history. But moving forward, Mi Casa is committed to earning its own income to secure its ability to continue serving the community for years to come.

Mi Casa is now in the final stages of launching TalentSource, a full-service staffing agency with a strong focus on bilingual and diverse talent. With more than 30 years of experience helping others start and grow businesses, Mi Casa had a strong foundation on which to start their own enterprise and also learned some valuable lessons along the way.

Collaboration is Key

Throughout 2012 and 2013, a group of social enterprise experts and entrepreneurs – dubbed the Social Enterprise Think Tank – helped Mi Casa assess various social enterprise ideas. Ultimately, the agency settled on a full-service staffing agency capitalizing on Mi Casa’s long history of preparing workers for career path employment, strong employer relationships and access to diverse and bilingual talent.

Collaboration with community experts was a key component of Mi Casa’s business planning process, which resulted in the creation of a comprehensive business plan and helped further the acquisition of startup funding.

Aligning with Mission

It can be easy for nonprofits to forget a social enterprise needs to directly support their mission and how when this is not the case, split focuses and low morale are sure to materialize. “Our business planning process was directed at determining what enterprise made the most sense for Mi Casa to pursue,” said Mi Casa CEO Christine Marquez-Hudson. “TalentSource aligns with Mi Casa’s mission by connecting unemployed and underemployed workers with promising careers and assisting Mi Casa career training graduates in gaining employment experience and full-time positions.”

Integrating For-Profit and Non-Profit Cultures

When a nonprofit adds a social enterprise arm after its conception, rifts can rise between the organization’s programmatic and business sides due to differing points of view and lack of communication.

One way to avoid such conflict is to emphasize the shared mission and core values. Holding an all staff meeting to brainstorm how the for-profit will relate to the non-profit and to answer questions before the social enterprise is launched can also open communication lines and diffuse tension.


Think Outside the Box

Just as with any business, creativity is a must when launching a social enterprise.

Mi Casa decided to pursue a non-traditional avenue to market its social enterprise, a crowd-sourced fundraising campaign. The agency is leveraging the campaign to get the word out about TalentSource while simultaneously raising final startup funds.

“We want to get the community involved to raise awareness of TalentSource and the importance of sustaining our work of empowering families to achieve economic self-sufficiency,” said Christine Marquez-Hudson.

Please consider making an investment in TalentSource to ensure Mi Casa has the support it needs to continue empowering thousands of Denver families to achieve economic self-sufficiency each year. Learn more here.

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