One of our core values here at Fireside Production is to Create An Experience. Video is a powerful way to bring your message to life because it allows you to create that experience, to take the viewer there through sight, sound and emotion.
Viewers can feel the passion and authenticity of the people speaking in the video. It’s why video is such a valuable fundraising tool. You want to engage the heart… and that’s why I feel so strongly about cue cards!
Here are my top three reasons to cut those cue cards – and be more successful in your next video appearance:
1- Cue Cards Don’t Make You Look Good! Whether you’re being interviewed for a video or you are delivering a statement, don’t use cue cards. Viewers can tell you’re reading – and it feels like it! You lose that conversational flow. You lose the heart and the emotion. Plus, you are generally looking off-camera to the side or below the lens to read the cards… and it’s just not pretty.
2- Memorize Your Message. If it’s an interview, it’s ok to prepare – just don’t over-prepare. You know your messaging. Be confident and speak from the heart. It will resonate with your viewers. If you try to memorize for an interview, you’ll just get tangled up in your head and the interview will be a bust.
However, if you are making a statement through a video – an executive message or a video tip, for example – memorize it. When you deliver the statement, add passion and enthusiasm to bring the message to life.
3- Use A Teleprompter. A teleprompter is a wonderful tool for delivering a scripted message into the camera – without resorting to cue cards. Fireside Production uses a teleprompter that fits onto the front of the camera, so the host can read the script – while looking into the lens. Even with a teleprompter, you need to rehearse your delivery to make it smooth and powerful… it also takes some practice to ensure the viewer can’t see your eyes moving as you read.
Your message is only as effective as your delivery. The best – and most memorable – interviews and scripted messages are genuine and delivered with heart. A great production team can also help to ensure you’re at your best. That’s where creating an experience during the shoot comes in and it’s a value the Fireside Production team brings to each and every project. Give us a holler for your next shoot – and you’ll feel the difference!