Thankfully, there are times here at Fireside Production when we are loaded to bear with projects. This is a great problem to have but can also create the equivalent of writers block in the edit process. Each video we produce must be as good as it can be. So, how do you push through when the edits are not coming naturally?
My first step is to hit a home run in the field. What I mean by this is to understand your project while you are on the video shoot. Always capture the basics but start to plan how the project might come together. Creating this blue-print in the field can make life much easier in the edit process – even if the project takes an unexpected turn. Changing a plan is always easier than starting from scratch.
Second - and this may sound corny - but I edit from the heart. The script in front of you is the guide, but you have to put feeling into what you are doing. I’m always on the look out for opportunities to make magic in the edit - whether it’s adding natural sound or capitalizing on a dramatic spot in the music.
Lastly, lean on your friends or co-workers. Sometimes, a second or third pair of eyes can add perspective or fresh ideas. The more creativity the better!
When the edit frenzy hits, it can be overwhelming. Just take a deep breath and try these strategies… then hopefully, your project will be a huge success. If you have other tips, I would love to hear them!