Tag Archives: tom mcdonald

mobile video

According to the Google Q2 2015 results,     total watch time on YouTube is up more than 60% since the same quarter a year ago.  And YouTube’s mobile watch time is up more than 100% in the same period.

And… it also shows more people now watch YouTube on mobile devices than watch video on any U.S. cable network.

Recent research from eMarketer also highlights that more than 105 million smartphone owners in the U.S. will view at least one video a month on their mobile devices this year.

So, what does all of this mean?  Here are few thoughts to keep in mind:

  • First, make sure you have a YouTube page!  Be sure it’s well titled, tagged and optimized to make it easy to find.
  • Second, your video must be present on your website.  Videos have up to 800% better conversion rates compared to the same website without a video.  It’s very important to make sure your website is mobile friendly!
  • Lastly, if your target is millennials, 48% of this group only watch videos on their mobile device.

Video is now consumed on all kinds of devices, so screen size seems to not matter like it once did.  I still think YouTube is still the best place to search for video content.   Posting a video on YouTube dramatically improves Google search rankings.  That’s a huge benefit.  I would love to hear from you… what are your thoughts on video consumption on mobile devices?

Posted in Tammie's Video Marketing Tips | Tagged , , , , , , , , | Leave a comment

denver water blogBy: Dana Strongin 

Denver Water customers have embraced the culture of water conservation, and we want to make it easy for them to apply that culture – along with water-efficient practices – on their own landscapes.

Bring in our Water Savers, the crew we dispatch each year to cruise neighborhoods and promote efficient outdoor water use. Although they are schooled in our summer watering rules, Water Savers aren’t out to put the heat on summer fun. They aim to explain the rules, along with other ways to sprinkle efficiency in your watering routine. Last summer’s crew made nearly 3,500 stops to share tips and tools without issuing a single fine.

Water Savers are armed with the knowledge and field technology to look up customers’ water consumption history and review irrigation controller settings on the spot. And since they represent just one of the many resources we offer to help customers conserve, Water Savers can suggest other useful programs such as rebates.

So don’t hesitate to ask the Water Savers for advice. You can also visit our website to learn about other conservation programs and sign up for monthly tips emails to help you use only what you need.

Posted in Client Stories, Uncategorized | Tagged , , , , , , | Leave a comment

FSP DOE Small BizFireside Production was named the Energy Department’s 2014 Protégé of the Year at the 14th Annual Small Business Forum & Expo in Phoenix. This national award recognizes the accomplishments and growth of the Protégé organization during the course of a Mentor-Protégé program.

Fireside Production was awarded a Mentor-Protégé agreement with the Energy Department’s National Renewable Energy Laboratory (NREL) as a woman-owned, small business. Through the agreement, the protégé organization has an opportunity to improve its capabilities and skills to successfully compete for federal contracts. It also builds relationships, further develops best practices and in this case, resulted in a subcontract for video production services with the federal laboratory.

During the Mentor-Protégé, Fireside worked with the laboratory to advance its video communications and produce content to reach viewers throughout the United States and around the globe. Fireside helped NREL make it easier for news outlets to access media-friendly footage of renewable energy and energy efficiency research and development.

“Fireside Production’s performance under NREL’s Mentor-Protégé program was exemplary,” said Rexann Dunn, Small Business Program Lead for NREL. “As a mentor, you are always looking for the right fit when it comes to the mentor-protégé relationship. It’s a two-way street; you want to be able to provide a valuable learning experience to the protégé while receiving valuable feedback. I feel that this mentor-protégé relationship has been very successful, which is why NREL nominated Fireside Production for the Energy Department’s 2014 Protégé of the Year.”

Fireside Production is so grateful to NREL for the valuable mentoring over the past several years, the opportunities to work with the laboratory and of course, for the incredible recognition as Protégé of the Year.

Posted in Fireside Production News, Uncategorized | Tagged , , , , , , , | Leave a comment

CREATEEXPERIENCES-02 (1)One of our core values at Fireside Production is to Create Experiences.  Our goal is to produce videos for our Clients that engage viewers and allow them to experience the message.  We also strive to provide an experience for our Clients throughout the project – one that makes the process enjoyable!  As Fireside’s Production Assistant, I’ve had a front-row seat to see and experience Colorado in a whole new light.

I have been in Denver for almost six years and I feel as though I have learned more about my community in the past six months as a part of the Fireside Production team than I have during all off my previous years here.  The best part is I feel I’ve been able to experience the heart and soul of this beautiful city through the lens of our Clients.  I have been able to hear historical stories – straight from the people who experienced them firsthand.

Colorado RiverI drive by the “Dancers” sculptures at the Denver Center for Performing Arts every day and now, I know how they came to be.  I have been fortunate enough to interview our Governor and have had the pleasure of rafting down the Colorado River as I learned how that water touches so many aspects of our lives.  Most importantly, I have been given the opportunity to give back to our community by participating in our Fireside Day of Service events.

I am forever grateful for these experiences and hope to continue to offer our Clients a memorable experience as well.  I can’t wait to see what the future holds!

Posted in Kala's News, Uncategorized | Tagged , , , , , , , | Leave a comment

We’ve been working as a team for a couple of years now to create our Fireside Production Vision Statement.  It was importanvision statementt for us to brainstorm, whittle down and finally, craft our vision in its entirety – as a team.  I don’t think you can pull together in the same direction if you’re not all 100% committed to the goal.  I couldn’t be more proud of the Fireside crew for this beautiful vision we’ve together created!

To inspire action through the power of video.
This is where stories are told.

Video is such a powerful medium to inspire others.  The footage we see, the spoken words and natural sounds we hear – when done well – come together to create an experience. Combine a thoughtfully-produced video with a strong message and you’ve got magic!  It’s the ideal way to inspire others to act… to join a team, to support a cause, to gain and share knowledge.  Our hope with each video we are entrusted to produce is that we can inspire action in those you want to reach through the power of video storytelling.

When the artwork with our new vision arrived, our daughter read it and asked what a vision was.  Tom and I explained that a vision statement is your dream for the future, something you aspire to achieve.  Well, as a 10-year-old artist, the concept moved her!  She began right then and there to develop her personal vision statement.  Wouldn’t it be wonderful if we each identified our personal – and collective – vision statements to move us powerfully into the future with purpose each day?  I love the idea!

Inspire us with your personal and professional vision statements. We’d love for you to share them with us!

 

 

 

Posted in Fireside Production News, Uncategorized | Tagged , , , , , , | Leave a comment
My ceiling remains high on top of a wind turbine.

My ceiling remains high on top of a wind turbine.

In sports, you may hear of an athlete and his or her ceiling.  This is a common reference often used regarding young athletes and their perceived potential.  If we were to use this description in the professional world, where would your ceiling be?  If you are well into your career, you may be worried that you have plateaued.  So, how do we raise the roof and keep our potential limitless?  Here are a few ideas…

1.  First, never stop learning.  At Fireside Production we are always looking for new ways to develop our video production skills.  This includes critiquing our own work and studying others.  After a shoot or edit, it’s important to get honest feedback from the team to see what we did right and what could be better the next time out.  We also find new things to learn, then devote time to mastering them.

2.  Corral your ego.  It’s okay to have an confidence but don’t let it keep you from getting better in your craft.  If your ego tells you that you know it all and you’re already perfect, get out and do something else.  Your possibility of getting better is all but lost.

3.  Work for it!  The best athletes in the world don’t just posses the natural talent, they also out-work everyone else.  Practice makes perfect and as long as you put in the time, your ceiling will continue to grow.

Have you reached your ceiling or is the sky the limit?  I would love to hear your thoughts or tips for growing in your craft.

Posted in Tom's Video Experiences, Uncategorized | Tagged , , , , , , | 4 Comments
Photo in Motion 5 platform separated into layer using Photoshop.

Photo in Motion 5 platform separated into layer using Photoshop.

If you’ve been working in the same professional field for years, almost two decades in my case, there come points at which you wonder if you’re still growing? Am I doing the same thing over and over, or am I finding new ways to challenge myself?

At Fireside, we try to challenge ourselves and each other to develop in the creative and technical aspects of our work. I’ve recently embarked on learning (and hopefully, becoming proficient) at an effect called 2.5D. It’s a process by which I use photo-editing software to separate still pictures into layers and then, move those layers into another program and inject depth and movement. The result is a still photo that appears to have an almost three-dimensional appearance. I was able to find a bevy of “how-to” videos on the internet to help me understand this new (to me) technique.

Setting simple, attainable goals is an easy way to keep your work fresh, your mind engaged and your enthusiasm a part of your day… all of which will show in your work.  What professional goals are you setting and how are you achieving them?

Posted in Eric's Video Experiences, Uncategorized | Tagged , , , , , , , , | Leave a comment

One of our Core Values at Fireside Production is to Create Experiences.  When it comes to delivering effective Fundraising Videos, creating an experience – is vital.  By allowing viewers to really connect with your mission or to be moved by the story of someone touched by your organization, you can greatly improve your fundraising results.

“Fireside Production has dramatically increased awareness of our nonprofit through the video they produced, helping us aid even more homeless families!” – John Chambers, Family Promise of Greater Denver

 

Many non-profits use fundraising videos to promote the mission of their organizations, to inspire support and raise critical dollars to carry out their work.  At Fireside, our process is designed to make producing a video for a fundraising event – easy and enjoyable.  We work closely with each Client to determine how to best bring that Client’s vision for a successful video – to life.

Fireside can offer recommendations on what length of video is best suited to the platform in which it will be viewed.  Fundraising videos that play before an “ask” at an event can be a little longer than a piece that will be shared online.  Think too about maximizing your video investment by using it after the event… post it to your organization’s website to inspire supporters, show it during outreach opportunities to increase your volunteer-base and internally, use your video to motivate your team.

“We’ve shown the “Bonfils Touches Us All” video at our Give LIVE benefit concert for the past two years to great response.  We’ve received so much positive feedback from the public that we’ve begun using it for more community-based events and internal message training.  During recent market research Bonfils conducted, the video was shown and it received 100% positive feedback with individuals indicating they would be more inclined to support Bonfils after viewing it.” – Taylor Robertson, Bonfils Blood Center 

 
Our team partners with our non-profit Clients to capture the most compelling story to deliver the mission and message of that organization in a way people remember… and we do it with the special budget considerations of our charitable organizations in mind.  Next time your organization needs fundraising video, we hope you’ll consider Fireside Production and be sure to ask about our non-profit discount as well!

Posted in Fireside Production News, Uncategorized | Tagged , , , , , | Leave a comment

By 2018, 84% of Internet Traffic Will Be Video Content, according to a Cisco Study

 

What does this mean?  As video consumption is on the rise, it is important as an organization to use video.  If email and newsletters are a part of your marketing strategy, now is the time to use video to enhance your email marketing results. There are multiple ways you can do this.  Here are just a few examples:

Create a Testimonial video – This is a great way to share what others think about your organization and build trust.

Video in Newsletters

Add video to the footer of newsletter – Think about adding an “about us” video at the bottom of newsletter to get new subscribers to learn more about your organization.

Create a Thank You video – Show your customers or donors how much you appreciate them.

Inspire action with a video – Sharing stories or inspiring others to give is a great way to increase fundraising results.

Create tips or advice – Show off your expertise by creating some helpful tips. Fireside produces video tips for our quarterly newsletter, The Creative Kindling… just another way to share great information.tam blog 2

Make sure to include the link to your video in your newsletter.  There are several email providers out there, and they are all different on how they work when adding a video. But do not overlook the power of video marketing!  I would love to hear how you share video in your emails and newsletters!  You can also check out some of the ways Fireside has used video in past newsletters.

Posted in Tammie's Video Marketing Tips, Uncategorized | Tagged , , , , , , , , | Leave a comment

relaxAn on-camera appearance is a great opportunity to share your story or thoughts on an issue close to your heart.  I don’t know about you, but most people get a little nervous when they think about being in front of the camera.  The first thing to do – in the words of my favorite Quarterback, Aaron Rodgers – R-E-L-A-X!  Many of you also ask… what should I wear for my interview?  Here are some tips to help answer that question and to help you look your best.

First, what NOT to wear!


Pure white or black:
  The extremes of these colors can make it a bit more difficult for the camera to balance exposures.

Competing Colors:  Colors that may compete with your complexion or the color of the backdrop.  For instance, you don’t want to wear green if your interview is in front of a green screen.  You don’t want to wear red if you’ll be in front of a red backdrop.

Flashy accessories:  For women, elaborate jewelry can distract the viewers from what you’re talking about.  In this case, less is more!

Shiny lip gloss:  Along with the lights, it may cause some reflection.  Just use a light hand with lip gloss.

Heavy Make-Up:  You want to be comfortable and look natural.  Our crew always has

What Not to Wear

What Not to Wear

powder on-hand to help with any shine created by the lights, so no need to over-powder ahead of time.

Busy Patterns or Stripes:  These tend to dance on-screen.

Now, suggestions on what TO wear!


Solid Colors:
  Jewel or earthy tones and blues look beautiful on-camera.

What to Wear

What to Wear

Contrasting Colors:  A blue dress shirt with a gray jacket.  The contrast can add a little pop!

Tone-appropriate clothing:  This largely depends on the message of your video and how you’d like to appear.  If it’s a business piece, a suit jacket might be the best look.  If it’s about a volunteer event, you may want to wear something more casual.  Dress to what you’re talking about.

For more tips on what to expect from your next video interview opportunity, check out our blog, Successful Q&A, Interviewing Advice.

 

Posted in Kala's News, Uncategorized | Tagged , , , , , , , | 2 Comments