Once you have your video produced, what do you do with it? How do you optimize your online videos so they display well in search engines like Google, Bing and Yahoo? According to ReelSEO’s Online Video Marketing Survey and Business Video Trends Report, seven out of 10 marketers spend time on video Search Engine Optimization or SEO. So should you! Here are my top five practices for SEO success…
Optimize YouTube Videos
Just posting video to YouTube is not enough since search engines don’t read video, they read text. That’s why optimizing the text on YouTube is so important. Make sure to tag the video generously, choose your title carefully and use keywords in the text description section to give your video the best shot at being discovered online.
Post Video to a Blog
A blog adds another page to your search engine index. Embedding video in the blog increases the potential exposure of the video itself. Remember, you can post the video to YouTube, then embed it from there in your blog entry.
Embed on Your Website
As with enhancing your blog with video, embedding video on your company or organization’s homepage is a valuable way to increase your SEO. Again, you can embed directly from YouTube. The more pages your video is posted to, the better the search engines results.
From YouTube, there a number of social media sharing options. You can simply click on the icons right there on YouTube or you can copy the share URL to post the video to your Facebook, Twitter, LinkedIn and other social media platforms. Sharing the video is a powerful way to increase exposure and SEO. Be sure to encourage others to share the piece as well.
Add Video Sitemaps & Transcripts
The ReelSEO report mentioned above points to video sitemaps and transcripts as being important elements of SEO but only 27% of videos online include a text transcript of the video’s content. Just 22% of companies and organizations are creating video sitemaps for pieces posted to their websites. Sitemaps are a list of the pages on your website. Video Sitemaps tell Google exactly where and what the video content is on your site that the might not otherwise discover. Therefore, creating and submitting a sitemap for a video makes it easier for search engines to find and index your piece.
Stay tuned for my next blog with more details about video sitemaps and transcripts.
Please share your SEO success tips with me. I would love to hear what works for you!