Tag Archives: small business video

webinar 3Businesses often have a lot of video content to publish, and it can sometimes be overwhelming to determine which platforms to use to be most successful.  Lately, there have been quite a few studies on which offer the best return on investment when it comes to publishing and distributing videos.  I’d like to share some information I’ve gathered to help.

1. Video content is popular for lead generation.  This finding from Content Marketing Institute shows 76% of surveyed B2B marketers use video as their core content choice for their digital marketing strategy.

2. YouTube is the platform of choice.  The same report found 72% chose to post videos to YouTube for lead generation and brand visibility.

3. Business pages are posting/sharing more video on Facebook.  This is the #1 Facebook trend… a great platform for businesses to educate, engage and entertain.  If you upload video directly to Facebook, it now has metrics that show video consumption – like auto-play vs. click to play, length of play of video, etc… Although this is a nice feature, I still recommend sharing it directly from YouTube.  You can read more about my thoughts on this here.

4. LinkedIn is still the number one place for B2B content distribution.  Several studies have found LinkedIn to be the top choice for business to business interactions - with Twitter and Facebook just behind.

5. YouTube is the strongest social network when it comes to introducing new products to the consumer.

These studies show that it’s vital to have video as part of your brand strategy.  I would love to hear your thoughts and ideas on content distribution… please share!

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Making the most of your video investment these days usually involves a smart online strategy. You have to share and promote your video to see a return on investment. I am a YouTube advocate. I feel a great online strategy starts with loading your video to YouTube, optimizing it well – that means adding a title, compelling text and meaningful tags – and then, sharing.
If you haven’t posted to YouTube before, Fireside Production created this short video how-to with tips to…

  • Create Your Channel
  • Post Your Video
  • Optimize Your Video & Your Channel
  • Start Sharing

Getting Started on YouTube:

Be sure to share your ideas for navigating platforms – like YouTube – and your successes in sharing your videos online. We’d love to hear!

Posted in Naomi's Answers to Top Questions, Tips to Promote Your Video, Uncategorized | Tagged , , , , , , , , , | Leave a comment

tom edit blockThankfully, there are times here at Fireside Production when we are loaded to bear with projects.  This is a great problem to have but can also create the equivalent of writers block in the edit process.  Each video we produce must be as good as it can be.  So, how do you push through when the edits are not coming naturally?

My first step is to hit a home run in the field.  What I mean by this is to understand your project while you are on the video shoot. Always capture the basics but start to plan how the project might come together.  Creating this blue-print in the field can make life much easier in the edit process – even if the project takes an unexpected turn.  Changing a plan is always easier than starting from scratch.

Second - and this may sound corny - but I edit from the heart.  The script in front of you is the guide, but you have to put feeling into what you are doing.  I’m always on the look out for opportunities to make magic in the edit - whether it’s adding natural sound or capitalizing on a dramatic spot in the music.

Lastly, lean on your friends or co-workers.   Sometimes, a second or third pair of eyes can add perspective or fresh ideas.  The more creativity the better!

When the edit frenzy hits, it can be overwhelming.  Just take a deep breath and try these strategies… then hopefully, your project will be a huge success.  If you have other tips, I would love to hear them!

Posted in Tom's Video Editing Tips, Uncategorized | Tagged , , , , , , , , , , | 4 Comments
Tom & Eric using a Slider

Tom & Eric using a Slider

Fall is already in full swing… the leaves are changing, natural beauty is abundant and the holiday season will be upon us before we know it.  The next three months will be filled with opportunities to capture great video moments.

So what can you do to make those moments stand out?  I’m a big fan of incorporating a Slider to make video extraordinary.  A slow and steady movement in any direction adds an elegant, high-end quality to otherwise ordinary shots.

Here are three tips on using a Slider:

  • The Slider works best when you use is on wide shots.  It’s quite difficult to keep a tight shot framed and in focus while moving.
  • Keep something in the foreground.  This gives perspective and accentuates the movement.
  • Slow and steady is key.  Moving too quickly or at irregular intervals will only distract the viewer.

Never be afraid to incorporate a new skill.  You can’t have too many tools in your toolbox. Be sure to ask Fireside Production what a Slider can do for your next video!

Check out this video Fireside Production created using a Slider to see this tool in action.

Posted in Eric's Video Experiences, Uncategorized | Tagged , , , , , , , , | 2 Comments

How important is video online?  People today watch more video online than ever before!  It’s interactive.  It’s free to post and browse videos on platforms like YouTube and Vimeo – and it works.  YouTube engages more adults between the ages of 18 and 34 than any cable network according to Nielsen.

Want more?  Fireside Production provides customized presentations and webinars on the Power of Video. We can show your participants…

  • Why video is so powerful
  • The importance of knowing your audience
  • Different styles to consider
  • How to use video
  • What to look for when hiring a video production company

Video is one of today’s most powerful forms of communication… and it’s essential for corporations, non-profits and small businesses alike.  To learn more about Fireside Production’s presentations on the Power of Video, email me today at tammie@firesideproduction.com.

Posted in Fireside Production News, Tips to Promote Your Video | Tagged , , , , , , , , , , | 1 Comment

Dayna Headshot - CropedClient Story:  Colorado Women’s Chamber of Commerce

By: Dayna Vaiana, Director of Marketing

Sink or Swim

When I entered the workforce fulltime in 2006, I had no idea the education that awaited me outside the university walls.  I was greeted by a sea of overbearing six-foot-something men in black power suits.  After a wave of unforeseen layoffs within the company I worked for at the time, I quickly learned the meaning behind the mantra “survival of the fittest.”  As one of the few employees that remained, I looked to the only female senior-level executive as a role model and began to navigate the field of business, black suits, and the glass ceiling.

Mentorship is Key

Without decades of workforce and social change experience to rely on, it became apparent to me that finding a mentor was going to play a vital role in my hopeful success.  The mentorship of women in business has become more predominate in the last decade and thus has propelled and empowered women to go head-to-head with their male counterparts for C-suite level positions.  In a male dominated industry, I was mentored by a woman who taught me the value in both listening carefully and being heard.  Although a fine line to walk, this taught me how to maintain confidence in myself, learn from my superiors, and take risks.  When I left the company in 2012, all of the senior executives I worked for were women.

The Future of Women in Business

As the current Director of Marketing for the Colorado Women’s Chamber of Commerce, I have had the recent pleasure of interviewing the Chairs and CEOs of the six Colorado-based publicly traded companies who all have three women on their board of directors.  Although this may strike you as a low number, women have made great headway in the last decade of breaking through the glass ceiling.  While there are still many challenges to overcome, including pay equity, women will continue to provide value and show their strength as they become contenders for executive-level positions.  I am hopeful that with hard work, education, and strong mentors, women will continue breaking barriers and rise to the top.

“No one can make you feel inferior without your consent.”  Eleanor Roosevelt

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naomi palm desertA bit of Fireside Production news… we know that sometimes our Clients need a quick turn on their video projects.  We never mind working late – sometimes, even overnights and weekends – to deliver successful videos for our wonderful Clients.  However, we have implemented a rush fee to make those long days for those tight-turns a touch easier on the Fireside team.

Projects that are now start-to-finish in less than three weeks will include a $500 rush fee.  That’s from the word “go” to delivery of the final video package.  As you know, there is a lot of planning, scheduling, scripting and post-production that goes into each and every Fireside project – and all of that takes time and attention.  The rush fee does not apply to videography-only projects or our social networking video package.  Thank you for your understanding and for your continued support!

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In my last blog, I wrote about just how valuable video tips are today and the generosity of those who produce and post them online.  I’ve always enjoyed creating Tom’s Video Tips for our quarterly newsletter, The Creative Kindling - and would like to share one of my favorites with you.  Here are my quick Dos and Don’ts for higher-quality videos…

Have a question – or a video mistake you need a solution to?  I’m always happy to answer any questions or offer video production advice.

Posted in Tom's Video Production Tips, Uncategorized | Tagged , , , , , , , , , | 1 Comment

sharon pic2014 started with so much excitement for me.  Not only did I move across the country and start the year off in a new city and state, but I also started cultivating experience in a completely different field – video production.  During my time here, I’ve learned the ins and outs of what makes a compelling video and the key ingredients to tell a successful story.

Looking back at my brief but extremely memorable time here at Fireside, I feel so honored to have been involved in so many great milestones.  Apart from being immersed in an abundance of creativity and talent every day, one of the most memorable moments during my time here was something Naomi said during her LLS campaign, “I hope I’ll look back and know that I said yes to every opportunity to make a difference.”

Often times, we get so entangled in our daily lives and trapped in minute details that we forget to take a step back and look at the bigger picture.  Fireside has helped me remember that the big picture is just as important as the little details.  As I look at Fireside’s core values – Think Strategically, Make an Impact, Create Experience and Bring Spirit! – these not only speak and hold truth to every project and Client we have and continue to interact with, but they are also values that have really helped shape my approach for the next stage of my career as I begin a Doctorate of Music program in the Fall.

Thank you Tom and Eric for teaching me the ropes on video creativity and for letting me witness your expertise.  Thank you to Tammie for allowing me to peer into your marketing window and see all the amazing work that you do to showcase Fireside.   And finally, thank you Naomi for bringing me into the Fireside family – I am in constant awe of your ambition and strength.  You inspire me to push harder every day and always reach for my dreams, as you have with Fireside.

I know that when I look back, I will be so thankful that I said “yes” to Fireside!

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P R O J E C T  B E D R O O M (2)It’s that time of year again… kids and parents start gearing up to head back to the halls of learning.  As we start to focus on school, schedules and all the changes that come as part of the package, I noticed my 9-year-old son’s school supply list is a substantial one.

That prompted me to think about a list of gizmos and gadgets that might help give your home videos a more professional look, and I promise I’ll keep this list short!

 

  1. Get a Tripod – If you’re talking about capturing videos on your phone, one thing you can get to make them look better would be a tripod.  Yes… they make tripods for camera phones, and you can find them all over the internet for less than $20.
  2. Try a Wide-Angle Lens – A wide-angle lens allows you to capture a wider view of your subject – a very cool production look.  You can also find them for less than $20.

    Eric With GoPro Stabilization System

    Eric With GoPro Stabilization System

  3. Go for a Camera Stabilization System if you want to take it to the max. You can find Steadicam-like rigs for phones and GoPros if you’re willing to put down just more than $100.

School supplies or video supplies – now is a great time of year to make sure you’ve got what you need to do your best work.  If you have some inside scoop on must-have back-to-school supplies – video or otherwise – be sure to share!

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