According to the Google Q2 2015 results, total watch time on YouTube is up more than 60% since the same quarter a year ago. And YouTube’s mobile watch time is up more than 100% in the same period.
And… it also shows more people now watch YouTube on mobile devices than watch video on any U.S. cable network.
Recent research from eMarketer also highlights that more than 105 million smartphone owners in the U.S. will view at least one video a month on their mobile devices this year.
So, what does all of this mean? Here are few thoughts to keep in mind:
- First, make sure you have a YouTube page! Be sure it’s well titled, tagged and optimized to make it easy to find.
- Second, your video must be present on your website. Videos have up to 800% better conversion rates compared to the same website without a video. It’s very important to make sure your website is mobile friendly!
- Lastly, if your target is millennials, 48% of this group only watch videos on their mobile device.
Video is now consumed on all kinds of devices, so screen size seems to not matter like it once did. I still think YouTube is still the best place to search for video content. Posting a video on YouTube dramatically improves Google search rankings. That’s a huge benefit. I would love to hear from you… what are your thoughts on video consumption on mobile devices?