Tag Archives: small business video

Editing with MusicThroughout my news career, I always cherished those rare opportunities to edit a news story to music.  These were rare instances for sure but now and then, a feature story would come up that allowed a little musical soundtrack.  Today, in my professional video production life, nearly every piece we do is edited to music.  Through nearly a decade of editing hundreds of videos with music at Fireside Production, I would like to share some tips and observations.

Tip #1 – Find the right track!  Music is very subjective. The important thing is to find music that fits the story and your target audience.

Tip #2 – Music is not just for the background.  I like to treat music the same as any other element in the video. For instance, if the music changes pace at a critical place in the script, bring it up full and let the audience feel it.  Let the music dictate the beginning of the video with a video montage.  In other words, don’t just lay it down in the background and forget about it.

Tip #3 – When you work with as much music as we do, finding new and fresh cuts can be a huge challenge and often time consuming.  Find the sites you like to work with and constantly listen.  Keep track of music… and more importantly, artists you really like.  Some sites offer playlists for favorite tracks. That’s a great thing – when you find a really good one!

I would love to hear more tips on choosing music for editing.  Please share your tricks of the trade!

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CGD 2014_Master(WORKING)Colorado Gives Day is Tuesday, December 9th.  As a native of this great state, Colorado Gives Day makes me especially proud.  It’s inspiring to see people from our small mountain towns to our farm communities and cities along the Front Range – collectively commit to strengthening our non-profits.  Colorado Gives Day is a statewide movement centered on 24 hours of online giving… and it is so easy.  Just visit www.ColoradoGives.org to donate to a cause that you care about – or to several!

Fireside Production has been honored to capture events surrounding Colorado Gives Day for Community First Foundation for several years.  The message to Give Where You Live resonates with our team.  Our state’s non-profit organizations touch our communities in so many ways and Colorado Gives Day is one day, one way – twe can support their work where we live.

Give Where You Live Colorado Gives Day

When you give this Colorado Gives Day, we hope you’ll consider visiting the donation pages of these amazing organizations… Fireside Production has been grateful for the opportunities this past couple of years to promote their messages and missions – and is proud to support their work.

Tell us why YOU Give Where You Live and which organizations you’re supporting this Colorado Gives Day!

The Adoption Exchange

Arapahoe/Douglas Mental Health Network

Aurora Mental Health

Bluff Lake Nature Center

Bonfils Blood Center

Civic Center Conservancy

Clothes to Kids of Denver

Community First Foundation

Colorado Fourteeners Initiative

Colorado Vincentian Volunteers

Colorado Youth at Risk

Denver Urban Scholars

Doctors Care

Dumb Friends League

Family Promise of Greater Denver

Foundation for Global Scholars

Girl Scouts of Colorado

Inter-Faith Community Services

Junior League of Denver

Kavod Senior Life

The Leukemia & Lymphoma Society

The Limb Preservation Foundation

Make-A-Wish Foundation of Colorado

Mental Health America of Colorado

Mi Casa Resource Center

Mile High United Way

mPowered

National Jewish Health

Peer Assistance Services

Seeds of Hope

Stout Street Foundation

The Arc of Aurora

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Example with some exposure adjustment & photo editing

Example of exposure adjustment and photo framing.

The holiday season signals the start of many things: wintery weather, crowded stores and eggnog.  It’s also the season of photography… many of us now have cameras on our phones, and we document our seasonal get-togethers so we can enjoy the photos and memories in coming years.

However, just because most of us are amateur photographers with small camera phones doesn’t mean we have to settle for poor-quality photos.  There are a couple of things you can do to get the most out of your impromptu photo sessions.

"Fist of Fury"

“Fist of Fury”

1. Use the entire frame.  When you compose your shot, look to see if you’re making the most of the available space on your screen.  Don’t leave huge gaps over peoples’ heads and keep your subject as the primary focus of your picture.

 2. Camera phones automatically adjust the focus and exposure of your photo.  On most of them, you can tap the screen and the phone will calibrate the rest of the photo.  This will help ensure grandma’s smile sparkles in pictures just like it does on Christmas morning.

Use these simple tips, combined with the simple features on your phone (panoramic photos, simple editing software), to make the most of your holiday memories.  If you have more tips, please share!

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webinar 3Businesses often have a lot of video content to publish, and it can sometimes be overwhelming to determine which platforms to use to be most successful.  Lately, there have been quite a few studies on which offer the best return on investment when it comes to publishing and distributing videos.  I’d like to share some information I’ve gathered to help.

1. Video content is popular for lead generation.  This finding from Content Marketing Institute shows 76% of surveyed B2B marketers use video as their core content choice for their digital marketing strategy.

2. YouTube is the platform of choice.  The same report found 72% chose to post videos to YouTube for lead generation and brand visibility.

3. Business pages are posting/sharing more video on Facebook.  This is the #1 Facebook trend… a great platform for businesses to educate, engage and entertain.  If you upload video directly to Facebook, it now has metrics that show video consumption – like auto-play vs. click to play, length of play of video, etc… Although this is a nice feature, I still recommend sharing it directly from YouTube.  You can read more about my thoughts on this here.

4. LinkedIn is still the number one place for B2B content distribution.  Several studies have found LinkedIn to be the top choice for business to business interactions - with Twitter and Facebook just behind.

5. YouTube is the strongest social network when it comes to introducing new products to the consumer.

These studies show that it’s vital to have video as part of your brand strategy.  I would love to hear your thoughts and ideas on content distribution… please share!

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Making the most of your video investment these days usually involves a smart online strategy. You have to share and promote your video to see a return on investment. I am a YouTube advocate. I feel a great online strategy starts with loading your video to YouTube, optimizing it well – that means adding a title, compelling text and meaningful tags – and then, sharing.
If you haven’t posted to YouTube before, Fireside Production created this short video how-to with tips to…

  • Create Your Channel
  • Post Your Video
  • Optimize Your Video & Your Channel
  • Start Sharing

Getting Started on YouTube:

Be sure to share your ideas for navigating platforms – like YouTube – and your successes in sharing your videos online. We’d love to hear!

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tom edit blockThankfully, there are times here at Fireside Production when we are loaded to bear with projects.  This is a great problem to have but can also create the equivalent of writers block in the edit process.  Each video we produce must be as good as it can be.  So, how do you push through when the edits are not coming naturally?

My first step is to hit a home run in the field.  What I mean by this is to understand your project while you are on the video shoot. Always capture the basics but start to plan how the project might come together.  Creating this blue-print in the field can make life much easier in the edit process – even if the project takes an unexpected turn.  Changing a plan is always easier than starting from scratch.

Second - and this may sound corny - but I edit from the heart.  The script in front of you is the guide, but you have to put feeling into what you are doing.  I’m always on the look out for opportunities to make magic in the edit - whether it’s adding natural sound or capitalizing on a dramatic spot in the music.

Lastly, lean on your friends or co-workers.   Sometimes, a second or third pair of eyes can add perspective or fresh ideas.  The more creativity the better!

When the edit frenzy hits, it can be overwhelming.  Just take a deep breath and try these strategies… then hopefully, your project will be a huge success.  If you have other tips, I would love to hear them!

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Tom & Eric using a Slider

Tom & Eric using a Slider

Fall is already in full swing… the leaves are changing, natural beauty is abundant and the holiday season will be upon us before we know it.  The next three months will be filled with opportunities to capture great video moments.

So what can you do to make those moments stand out?  I’m a big fan of incorporating a Slider to make video extraordinary.  A slow and steady movement in any direction adds an elegant, high-end quality to otherwise ordinary shots.

Here are three tips on using a Slider:

  • The Slider works best when you use is on wide shots.  It’s quite difficult to keep a tight shot framed and in focus while moving.
  • Keep something in the foreground.  This gives perspective and accentuates the movement.
  • Slow and steady is key.  Moving too quickly or at irregular intervals will only distract the viewer.

Never be afraid to incorporate a new skill.  You can’t have too many tools in your toolbox. Be sure to ask Fireside Production what a Slider can do for your next video!

Check out this video Fireside Production created using a Slider to see this tool in action.

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How important is video online?  People today watch more video online than ever before!  It’s interactive.  It’s free to post and browse videos on platforms like YouTube and Vimeo – and it works.  YouTube engages more adults between the ages of 18 and 34 than any cable network according to Nielsen.

Want more?  Fireside Production provides customized presentations and webinars on the Power of Video. We can show your participants…

  • Why video is so powerful
  • The importance of knowing your audience
  • Different styles to consider
  • How to use video
  • What to look for when hiring a video production company

Video is one of today’s most powerful forms of communication… and it’s essential for corporations, non-profits and small businesses alike.  To learn more about Fireside Production’s presentations on the Power of Video, email me today at tammie@firesideproduction.com.

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Dayna Headshot - CropedClient Story:  Colorado Women’s Chamber of Commerce

By: Dayna Vaiana, Director of Marketing

Sink or Swim

When I entered the workforce fulltime in 2006, I had no idea the education that awaited me outside the university walls.  I was greeted by a sea of overbearing six-foot-something men in black power suits.  After a wave of unforeseen layoffs within the company I worked for at the time, I quickly learned the meaning behind the mantra “survival of the fittest.”  As one of the few employees that remained, I looked to the only female senior-level executive as a role model and began to navigate the field of business, black suits, and the glass ceiling.

Mentorship is Key

Without decades of workforce and social change experience to rely on, it became apparent to me that finding a mentor was going to play a vital role in my hopeful success.  The mentorship of women in business has become more predominate in the last decade and thus has propelled and empowered women to go head-to-head with their male counterparts for C-suite level positions.  In a male dominated industry, I was mentored by a woman who taught me the value in both listening carefully and being heard.  Although a fine line to walk, this taught me how to maintain confidence in myself, learn from my superiors, and take risks.  When I left the company in 2012, all of the senior executives I worked for were women.

The Future of Women in Business

As the current Director of Marketing for the Colorado Women’s Chamber of Commerce, I have had the recent pleasure of interviewing the Chairs and CEOs of the six Colorado-based publicly traded companies who all have three women on their board of directors.  Although this may strike you as a low number, women have made great headway in the last decade of breaking through the glass ceiling.  While there are still many challenges to overcome, including pay equity, women will continue to provide value and show their strength as they become contenders for executive-level positions.  I am hopeful that with hard work, education, and strong mentors, women will continue breaking barriers and rise to the top.

“No one can make you feel inferior without your consent.”  Eleanor Roosevelt

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naomi palm desertA bit of Fireside Production news… we know that sometimes our Clients need a quick turn on their video projects.  We never mind working late – sometimes, even overnights and weekends – to deliver successful videos for our wonderful Clients.  However, we have implemented a rush fee to make those long days for those tight-turns a touch easier on the Fireside team.

Projects that are now start-to-finish in less than three weeks will include a $500 rush fee.  That’s from the word “go” to delivery of the final video package.  As you know, there is a lot of planning, scheduling, scripting and post-production that goes into each and every Fireside project – and all of that takes time and attention.  The rush fee does not apply to videography-only projects or our social networking video package.  Thank you for your understanding and for your continued support!

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