The social video scene is rapidly changing and the integration of native video on Facebook is a hot topic. Let me emphasize – I still think you should post business, corporate and non-profit videos to YouTube if you want them found on Google. In my last blog, I talked about uploading video on Facebook vs. YouTube… let’s now weigh in on the types of videos you should post to each platform.
YouTube is an ideal place for music and entertainment as well as viral videos… some of its most popular content. It is also great for a how-to video to guide your viewers through a process and establish you as an expert in your space. Other types of videos well-suited for YouTube include professional corporate and training videos. Videos that are on the longer side do well in this space too. If you upload a video to YouTube, you can share it to Facebook, Twitter, and other social media sites using the Share function.
Here is an example of a video I like for YouTube…. showing us how LLS is funding research in the labs at the University of Colorado School of Medicine.
Facebook is a popular platform for mobile users to share videos they shoot with their phones. It’s super easy to load these phone videos directly to Facebook. Short is better too. Videos on Facebook tend to be 30 seconds or less. Also, Facebook videos auto-play silently, so it’s important that your video pops visually – to encourage your audience to stop and listen. If you upload a video to Facebook directly, it’s much harder to share on other social media sites, or embedding in a blog, which could hurt your SEO ranking and your chances of being discovered on Google.
Here is a link to a video example directly uploaded to Facebook . I would like to note that I could not get the video to embed in this blog - just a link to the video on our Facebook page and a captured screen shot.
Don’t overlook YouTube as your main video platform. For now, you’re better off sharing your YouTube video to your Facebook page. What do you think? Does it make sense to post your video on both platforms?