By 2018, 84% of Internet Traffic Will Be Video Content, according to a Cisco Study.
What does this mean? As video consumption is on the rise, it is important as an organization to use video. If email and newsletters are a part of your marketing strategy, now is the time to use video to enhance your email marketing results. There are multiple ways you can do this. Here are just a few examples:
Create a Testimonial video – This is a great way to share what others think about your organization and build trust.
Add video to the footer of newsletter – Think about adding an “about us” video at the bottom of newsletter to get new subscribers to learn more about your organization.
Create a Thank You video – Show your customers or donors how much you appreciate them.
Inspire action with a video – Sharing stories or inspiring others to give is a great way to increase fundraising results.
Create tips or advice – Show off your expertise by creating some helpful tips. Fireside produces video tips for our quarterly newsletter, The Creative Kindling… just another way to share great information.
Make sure to include the link to your video in your newsletter. There are several email providers out there, and they are all different on how they work when adding a video. But do not overlook the power of video marketing! I would love to hear how you share video in your emails and newsletters! You can also check out some of the ways Fireside has used video in past newsletters.