Tag Archives: award-winning video production

Tom & Eric using a Slider

Tom & Eric using a Slider

Fall is already in full swing… the leaves are changing, natural beauty is abundant and the holiday season will be upon us before we know it.  The next three months will be filled with opportunities to capture great video moments.

So what can you do to make those moments stand out?  I’m a big fan of incorporating a Slider to make video extraordinary.  A slow and steady movement in any direction adds an elegant, high-end quality to otherwise ordinary shots.

Here are three tips on using a Slider:

  • The Slider works best when you use is on wide shots.  It’s quite difficult to keep a tight shot framed and in focus while moving.
  • Keep something in the foreground.  This gives perspective and accentuates the movement.
  • Slow and steady is key.  Moving too quickly or at irregular intervals will only distract the viewer.

Never be afraid to incorporate a new skill.  You can’t have too many tools in your toolbox. Be sure to ask Fireside Production what a Slider can do for your next video!

Check out this video Fireside Production created using a Slider to see this tool in action.

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How important is video online?  People today watch more video online than ever before!  It’s interactive.  It’s free to post and browse videos on platforms like YouTube and Vimeo – and it works.  YouTube engages more adults between the ages of 18 and 34 than any cable network according to Nielsen.

Want more?  Fireside Production provides customized presentations and webinars on the Power of Video. We can show your participants…

  • Why video is so powerful
  • The importance of knowing your audience
  • Different styles to consider
  • How to use video
  • What to look for when hiring a video production company

Video is one of today’s most powerful forms of communication… and it’s essential for corporations, non-profits and small businesses alike.  To learn more about Fireside Production’s presentations on the Power of Video, email me today at tammie@firesideproduction.com.

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Dayna Headshot - CropedClient Story:  Colorado Women’s Chamber of Commerce

By: Dayna Vaiana, Director of Marketing

Sink or Swim

When I entered the workforce fulltime in 2006, I had no idea the education that awaited me outside the university walls.  I was greeted by a sea of overbearing six-foot-something men in black power suits.  After a wave of unforeseen layoffs within the company I worked for at the time, I quickly learned the meaning behind the mantra “survival of the fittest.”  As one of the few employees that remained, I looked to the only female senior-level executive as a role model and began to navigate the field of business, black suits, and the glass ceiling.

Mentorship is Key

Without decades of workforce and social change experience to rely on, it became apparent to me that finding a mentor was going to play a vital role in my hopeful success.  The mentorship of women in business has become more predominate in the last decade and thus has propelled and empowered women to go head-to-head with their male counterparts for C-suite level positions.  In a male dominated industry, I was mentored by a woman who taught me the value in both listening carefully and being heard.  Although a fine line to walk, this taught me how to maintain confidence in myself, learn from my superiors, and take risks.  When I left the company in 2012, all of the senior executives I worked for were women.

The Future of Women in Business

As the current Director of Marketing for the Colorado Women’s Chamber of Commerce, I have had the recent pleasure of interviewing the Chairs and CEOs of the six Colorado-based publicly traded companies who all have three women on their board of directors.  Although this may strike you as a low number, women have made great headway in the last decade of breaking through the glass ceiling.  While there are still many challenges to overcome, including pay equity, women will continue to provide value and show their strength as they become contenders for executive-level positions.  I am hopeful that with hard work, education, and strong mentors, women will continue breaking barriers and rise to the top.

“No one can make you feel inferior without your consent.”  Eleanor Roosevelt

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naomi palm desertA bit of Fireside Production news… we know that sometimes our Clients need a quick turn on their video projects.  We never mind working late – sometimes, even overnights and weekends – to deliver successful videos for our wonderful Clients.  However, we have implemented a rush fee to make those long days for those tight-turns a touch easier on the Fireside team.

Projects that are now start-to-finish in less than three weeks will include a $500 rush fee.  That’s from the word “go” to delivery of the final video package.  As you know, there is a lot of planning, scheduling, scripting and post-production that goes into each and every Fireside project – and all of that takes time and attention.  The rush fee does not apply to videography-only projects or our social networking video package.  Thank you for your understanding and for your continued support!

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In my last blog, I wrote about just how valuable video tips are today and the generosity of those who produce and post them online.  I’ve always enjoyed creating Tom’s Video Tips for our quarterly newsletter, The Creative Kindling - and would like to share one of my favorites with you.  Here are my quick Dos and Don’ts for higher-quality videos…

Have a question – or a video mistake you need a solution to?  I’m always happy to answer any questions or offer video production advice.

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sharon pic2014 started with so much excitement for me.  Not only did I move across the country and start the year off in a new city and state, but I also started cultivating experience in a completely different field – video production.  During my time here, I’ve learned the ins and outs of what makes a compelling video and the key ingredients to tell a successful story.

Looking back at my brief but extremely memorable time here at Fireside, I feel so honored to have been involved in so many great milestones.  Apart from being immersed in an abundance of creativity and talent every day, one of the most memorable moments during my time here was something Naomi said during her LLS campaign, “I hope I’ll look back and know that I said yes to every opportunity to make a difference.”

Often times, we get so entangled in our daily lives and trapped in minute details that we forget to take a step back and look at the bigger picture.  Fireside has helped me remember that the big picture is just as important as the little details.  As I look at Fireside’s core values – Think Strategically, Make an Impact, Create Experience and Bring Spirit! – these not only speak and hold truth to every project and Client we have and continue to interact with, but they are also values that have really helped shape my approach for the next stage of my career as I begin a Doctorate of Music program in the Fall.

Thank you Tom and Eric for teaching me the ropes on video creativity and for letting me witness your expertise.  Thank you to Tammie for allowing me to peer into your marketing window and see all the amazing work that you do to showcase Fireside.   And finally, thank you Naomi for bringing me into the Fireside family – I am in constant awe of your ambition and strength.  You inspire me to push harder every day and always reach for my dreams, as you have with Fireside.

I know that when I look back, I will be so thankful that I said “yes” to Fireside!

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P R O J E C T  B E D R O O M (2)It’s that time of year again… kids and parents start gearing up to head back to the halls of learning.  As we start to focus on school, schedules and all the changes that come as part of the package, I noticed my 9-year-old son’s school supply list is a substantial one.

That prompted me to think about a list of gizmos and gadgets that might help give your home videos a more professional look, and I promise I’ll keep this list short!

 

  1. Get a Tripod – If you’re talking about capturing videos on your phone, one thing you can get to make them look better would be a tripod.  Yes… they make tripods for camera phones, and you can find them all over the internet for less than $20.
  2. Try a Wide-Angle Lens – A wide-angle lens allows you to capture a wider view of your subject – a very cool production look.  You can also find them for less than $20.

    Eric With GoPro Stabilization System

    Eric With GoPro Stabilization System

  3. Go for a Camera Stabilization System if you want to take it to the max. You can find Steadicam-like rigs for phones and GoPros if you’re willing to put down just more than $100.

School supplies or video supplies – now is a great time of year to make sure you’ve got what you need to do your best work.  If you have some inside scoop on must-have back-to-school supplies – video or otherwise – be sure to share!

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CREATEEXPERIENCES-02 (1)One of our core values here at Fireside Production is to Create An Experience.  Video is a powerful way to bring your message to life because it allows you to create that experience, to take the viewer there through sight, sound and emotion.

Viewers can feel the passion and authenticity of the people speaking in the video.  It’s why video is such a valuable fundraising tool.  You want to engage the heart… and that’s why I feel so strongly about cue cards!

Here are my top three reasons to cut those cue cards – and be more successful in your next video appearance:

1-     Cue Cards Don’t Make You Look Good!  Whether you’re being interviewed for a video or you are delivering a statement, don’t use cue cards.  Viewers can tell you’re reading – and it feels like it!  You lose that conversational flow.  You lose the heart and the emotion.  Plus, you are generally looking off-camera to the side or below the lens to read the cards… and it’s just not pretty.

2-     Memorize Your Message.  If it’s an interview, it’s ok to prepare – just don’t over-prepare.  You know your messaging.  Be confident and speak from the heart.  It will resonate with your viewers.  If you try to memorize for an interview, you’ll just get tangled up in your head and the interview will be a bust.

However, if you are making a statement through a video – an executive message or a video tip, for example – memorize it.  When you deliver the statement, add passion and enthusiasm to bring the message to life.

3-     Use A Teleprompter.  A teleprompter is a wonderful tool for delivering a scripted Teleprompter shootmessage into the camera – without resorting to cue cards.  Fireside Production uses a teleprompter that fits onto the front of the camera, so the host can read the script – while looking into the lens.  Even with a teleprompter, you need to rehearse your delivery to make it smooth and powerful… it also takes some practice to ensure the viewer can’t see your eyes moving as you read.

Your message is only as effective as your delivery.  The best – and most memorable – interviews and scripted messages are genuine and delivered with heart.  A great production team can also help to ensure you’re at your best.  That’s where creating an experience during the shoot comes in and it’s a value the Fireside Production team brings to each and every project.  Give us a holler for your next shoot – and you’ll feel the difference!

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I can say that my last four years at Fireside Production have been educational, rewarding, exciting and inspiring.  As I head into my fifth year at Fireside, I thought I would share some of my personal highlights – not only as a Marketing Manager but the other hats I wear as well.

One that stands out is the day Fireside Production won the 2012 Denver Business Journal’s Partners in Philanthropy Award in the small business category.  It was so unexpected and so rewarding.  Philanthropy is a value we devote time and energy to.  It’s the basis of our Core Value to Make an Impact.  So to be recognized for our commitment was amazing.tammie team naomi

Another highlight comes from this year when our Founder & Managing Partner, Naomi Binkley, was honored with an opportunity to run for The Leukemia & Lymphoma Society’s (LLS) Woman of the Year campaign.  I was honored to be her Campaign Manager, which was such an incredible look into the experience of fundraising.  So, after the long campaign of raising money and gathering auction items, the evening of May 17th was filled with tears of joy when Naomi’s name was announced as the winner – a night I will never forget.

DSC_0152Another moment that marks a memory happened just recently at a video shoot… I was working teleprompter & grip at a dairy farm.  As always on shoots, it is such a privilege to be a part our Client’s stories and to share those stories through video.  As Tom was capturing footage on the farm, he discovered a cow giving birth.  We all watched in awe as that incredible miracle happened in front of us – something you just don’t see every day!

Those are just a few out of many moments.  I look forward to more memories at Fireside Production, sharing more stories, giving to the community and sharing my spirit with those around me.

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In the early years of my video production journey, there were countless times that I’d hit a project-halting snag simply because I did not know how to accomplish a task.  Often, these roadblocks occurred during the late hours of the night and the only solution was to shut things down and wait until morning.  With technology changing at such an exciting pace, it can be hard to keep up with the vast amount of knowledge and creativity out there.  However, learning new things and solving problems has become more than possible - at all hours.

There are three things to be extremely grateful for… the Internet, video and people’s generosity.  Whether you are trying to navigate a new edit platform or figure out how to use a Steadicam, there is a tutorial at your disposal because someone took the time to share knowledge through video.  This applies to just about anything you need to know.  I took apart a dryer, replaced a part and rebuilt it because someone was kind enough to put a tutorial on YouTube.  This was a major feat for me, just ask my wife!  I cannot count the times I’ve solved an edit problem or a computer issue by watching a free video tutorial.  It is truly information at your fingertips.

So when you hit that information roadblock, just search it on the web.  You will find the value of video and generosity at its finest.  Of course, you can pay it forward by sharing your knowledge in a video tutorial.  Here is one of my favorites on sequencing video… you can learn more tricks of the trade through my series, Tom’s Video Tips.  Enjoy!

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